CBeebies Land Hotel 

Alton Towers Resort

Graphic Wall Wrap Branding

CBeebies Land Hotel is a new 72 room destination hotel set within the magnificent Alton Towers Resort in Staffordshire.

Pullinger Signs worked closely with the creative team at Merlin Magic Making London & the construction team at Merlin Studios North to create and install beautifully themed wall wrap graphics for each individual bedroom as well as all of the public spaces.

To ensure perfect wall graphics, each room was firstly surveyed, we then prepared scaled elevation drawings ready for the design team to create print files. The print files were pre-pressed to position and create the graphic drops and sent to our high resolution printer where the graphics were printed onto highest quality MacTac WW300 wall wrap film and layered with a protective matt lamination. Finally our expert installation team applied each graphic area to perfection.

The 9000 sqm wall wrap graphics were only part of this very high profile project, we also manufactured 42, bespoke illuminated round window light boxes, 72 illuminated room displays, wrapped 72 interactive play units, 72, decorative window pelmets and last but not least, the impressive main entrance rainbow arch sign. The overall effect is a fun, colourful immersive experience to help guests feel transported to the centre of Cbeebies Land.


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